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Imperial Marketing Innovative Rewards Platform Earns New Chrysler Group Account
3/26/2010
Imperial Marketing was recently awarded a new contract with Chrysler Group LLC to provide its new and revolutionary PERSONAL CHOICE rewards platform developed in conjunction with key Imperial Marketing suppliers. This flexible platform allows contest-winning dealership employees with Chrysler Group Service Contracts to select their preferred form of award. They can elect to take a cash card or choose from a variety of merchandise and travel options with very competitive pricing. This new approach allows Chrysler to offer dealership winners a new level of choice and value compared to all past programs.
Winners find it to be a refreshing change. While some have elected to take the cash, many have been very pleasantly surprised at what is offered through this program in the travel and merchandise selections. Of particular interest is the alternative travel option that allows winners to select their own destination and create their own itinerary. Best of all, participants can share the savings found within the Imperial Marketing PERSONAL CHOICE Awards Suite with family and friends.
Program winners also receive the benefit of an all-new feature that debuts with this program: their own personal concierge. This unique service provides 24-7 access to live operators that will find answers to any question, help research items of interest or make reservations for a night on the town.
In addition to this groundbreaking rewards platform, Imperial Marketing is also working with Chrysler Group Service Contracts executives to plan, develop and deliver hard-hitting, results-oriented training programs through their web portal. While the website has always been a convenient place to find program information, it is also now a valuable resource housing training programs for experienced F&I Managers as well as new hires.
Designing and implementing quarterly and annual sales incentive contests rounds out the scope of services Imperial Marketing is providing as a part of this new initiative. This allows Chrysler Group Service Contracts executives to coordinate all training and incentive activities with one supplier partner. This level of team integration between client and Imperial Marketing will help to achieve new levels of success for Chrysler Group Service Contracts and Chrysler Group dealerships throughout the United States.
Imperial Marketing is a premiere full service sales and marketing firm with innovative centers of excellence in dealer development, process solutions, promotional merchandising, retail training, web-based marketing and award recognition systems. With over 25 years of experience, Imperial Marketing and its proven team of professionals service a diverse client base.
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