Not every company can afford to deploy a competent, dedicated sales force to interface with their customers on a daily basis. At Imperial we have assembled a national sales cadre of highly trained product experts that assist a large network of dealership personnel. Their primary purpose is to position the OEM in a favorable light with the customer thereby offering the owner peace of mind with respect to his decision.

More importantly, our Field Reps collaborate with the dealer and his sales and service personnel to increase customer satisfaction and bolster dealership profit through education and motivation.

Effective consultation is a two-way street and we insist that our field consultants gather periodically to share experiences and best practices with one another in order to benefit from lessons learned. Seminal information is developed and disseminated to the universe of participants for the benefit of all.

We can build a national, regional or local sales force that will advance your objectives without the traditional financial and personnel commitment normally associated with such an effort. Call us, we can help.

In-Dealer Process Solutions

As one of the nation’s market leaders in automotive dealer sales strategies, Imperial Marketing provides auto dealers consulting on processes that lead to increases in revenue and repeat business.

Our consultants coach OEM process solutions that improve the purchase process and make it more comfortable for the consumer. This typically results in higher gross profits and additional PNUR sales.

By understanding the challenges involved in modifying dealership processes, our improvement strategy  begins with a deep analysis of the current system and builds on the foundation already in place.

• Sales Process
• Accessory Selling Process
• Service-lane Selling Processes
• F & I Product and Menu Selling