Imperial Marketing in Southfield Michigan has been selected by the Chrysler Academy to recognize the participants of their premier training program with an array of awards especially designed to motivate dealership personnel to complete essential training levels. Chrysler knows the importance of achieving a high level of expertise for sales, service and technical professionals who ensure outstanding customer satisfaction setting the table for repurchase intention.

The 2011 Chrysler Certified Professionals Awards Program demonstrates how targeted incentive and recognition activities can be directed toward specific goals for diverse audiences made up of different disciplines over varied responsibility levels and still maintain a one sight, one sound approach.

Key elements of the success of the program revolve around Imperial’s ability to comprehend their client’s objectives, a deep and thorough understanding of what’s important to the participants through frequent feedback and maintaining a steady sense of continuity from program to program. Participating Chrysler Certified Professionals have come to depend upon a training experience built on real world situations that help them to achieve world class results no matter where in the store they work.

That training supported by a quantifiable, desirable and well executed recognition structure delivers the optimum outcome; well trained personnel, proud of their accomplishments and keeping their customers happy.

For more information on how we can help you achieve terrific results, visit our Incentive Programs page.

Imperial Marketing recently launched a major incentive activity for Chrysler Corporation involving 1,300 dealers and almost 4,000 participants across the country. “StarPerformers 21” is the culmination of 21 consecutive years of a program designed to train, motivate and reward Chrysler dealer business managers to increase sales of Chrysler Service Contracts to new and used car customers.

The program is completely turn-key for the client. Imperial designs, prints and distributes the announcement brochures to dealership personnel, home office management and field sales staffs. We developed a website that allows participant registration, tracks sales progress towards goals, displays award accrual and redemption and links to an extensive merchandise award base for fulfillment. The program headquarters website handles questions, displays the program rules and announces periodic spiff activities.

For Chrysler management, we’ve organized a dashboard approach to program information that provides instant access to an array of views that allow them several key overviews broken down by national, regional and local activity. It’s possible to monitor the program progress by sales, profitability and budget compliance with a keystroke. In addition, our continuous measurement makes post-program evaluation and research simple and instantaneous.

“StarPerformers 21” is the kind of program that highlights the myriad skills Imperial brings to the equation.