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| Brand Strategy Development | Relationship Marketing | Brand Promotions |
| Analytics | Brand Marketing Support Services |
Creative Development
As a full service marketing provider and expert in brand awareness, we can design your catalogs, flyers, direct mail programs, packaging, logo & identity, newsletters and websites to effectively target your market. Each project is seen as an opportunity to apply market analysis and definition in order to develop goals for conceptual creativity and design. We work with an award winning team of illustrators, photographers, graphic designers, copy writers, creative directors and printers to produce marketing and merchandising materials that get noticed.
Product Design and Development
Product design and development is often a process that starts with a marketing opportunity and ends in the delivery of the product to the client. The success of your program depends on its ability to identify the needs of your clients and provide a unique product that truly represents your brand, demographics and sets you apart from the competition. Imperial Marketing has a highly experienced design team to assist you with idea generation, market research and design and development to effectively match your intent with your audience and reflect your brand.
Fulfillment/Distribution
Regardless of your program size, our distribution and fulfillment teams insure products reach your end customers in the most efficient manner possible. Our effective combination of specialized talent and technology provides complete inventory management including rules-based forecasting and replenishment systems to ensure superior supply chain management and product availability. We handle all warehousing and fulfillment functions including: pick and pack, assembly of kits, gift packages for events, gift wrapping and mail fulfillment utilizing CASS certified software. Our Quality Management Systems ensure strict quality control processes are met and executed. This guarantees that accurate shipping and receiving standards in the U.S. and Europe distribution centers are met. We can also provide advance shipper notification via email and can easily ship international orders.
Program Management
Imperial Marketing will work with you from concept through delivery, developing a strategy for every new program and business challenge. We manage the details and various roles of a program keeping it on task, on time, and within budget. Your program isn't complete until we've measured results! In order to determine your ROI, Imperial Marketing provides program metrics; tracking the effectiveness of your program, evaluating success/failure and adapting future programs. Our experienced team can lead you through the necessary steps to make your program a success!
Program Administration
Administering the details of your program's daily operations can be efficiently handled through our experienced team. Elements of our program administration includes activities such as: claims processing, co-op advertising processing, mail processing, website maintenance and a variety of other program administration services as needed. Imperial Marketing can provide seamless program administration that allows you to focus on your business while we handle the details.
Information Technology
Our in-house Information Technology team of professionals ensures that we optimize the benefits of new technology that translate into world-class solutions and gain you a competitive edge. We utilize leading edge ERP technologies to develop and implement both Internet and intranet applications including website design, hosting and maintenance, EDI, third-party e-procurement integration standard and customized management reporting. With the expertise and experience to develop applications that more effectively reach our clients' end users, our team consistently delivers solutions reaching across the enterprise, integrating with the customer, vendor, and end users. One of the most powerful ERP systems on the market today, PeopleSoft ensures optimal program performance and the accurate delivery of vital program information including real-time inventory levels, account history and order status.
Customer Care Services
Our highly trained and experienced customer service department is much more than a portal for inbound or outbound contact. We see it as a complete Communication Center that leverages all of today's leading technology while strategically – and intuitively – recognizing each consumer's preferred method of contact. Calls are processed in a manner that ensures the highest customer satisfaction. Routine monitoring and comprehensive reporting processes provide metrics that help us assess performance, and ensure productivity and quality.
Telemarketing
Imperial Marketing wants to provide you with as many touch-point options as possible. We can provide inbound and outbound telemarketing with a trained and dedicated staff. The combination of technology, training, processes and people ensures our staff adopts your objective and brand identity as their own providing seamless service and superior communication.