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Calendars - a timely solution!

2009 Custom Calendars - A Timely & Relevant Branding Solution

Custom calendars provide a unique opportunity to keep your brand and your message in front of your audience 365 days a year. This added-value vehicle will remind your audience that you value their business, and plan to earn it each and every day. Think of a custom calendar as your very own year-round in-home/in-office billboard, working 24/7/365 - and the best advantage? People aren't just driving by it, going 60 mph!

Custom calendars come in many shapes and sizes - everything from pocket planners, magnets and wall posters, and the most popular full-sized wall calendar. A well-crafted calendar program will connect with your current audience and attract new customers by communicating what is important, new and unique about your business - in a format that is relevant to their interests and lifestyle.

Another great advantage to custom promotional calendars? In many cases, it's advertising your message for less than a penny a day. Calendars are often called the hardest-working tool in the marketing business - and few marketing tools possess so much impact every day for such an efficient spend. It's amazing that something so seemingly simple can also be so powerful!

Indeed, calendars have long been a favorite tool for the business world because they are effective and useful. Now, by custom branding your calendar you then exponentially increase the marketing potential of this popular and welcomed tradition. Many organizations have found unique and impactful ways to utilize their calendars including raising necessary funds for important causes or delivering special incentives new prospects. The possibilities are endless!

Here is why you should consider a branded calendar promotion:

Extended In-Client Life - repetitive viewing of your message every day, every week, all year long
Relevant Brand Extension - custom calendars are unique in their ability to convey detailed brand information creatively all year long
Low Per Piece Cost - less than a penny per impression when you consider how often we refer to a calendar and its potential to be effective 365 days a year
Controlled Circulation - no waste because calendars are distributed to key loyal customers or targeted audiences
Utility - surveys tell us that 98% of all homes and 100% of all business use at least one calendar, some use up to 4 or 5
Enhanced personalization - custom calendars can then be further customized for each individual dealer, franchise, consumer or retailer.
Annuity - customers get "locked in" to using your calendar and come back to you annually.
Turnkey - Imperial can deliver all required resources to properly design, communicate, produce and execute your calendar program